About us

Fluent Commerce provides innovative technology, enabling retailers to offer their customers flexibility and convenience.

Fluent Commerce

Company History

Fluent Commerce has been enabling retailers to provide a greater level of convenience for customers since 2016. Starting out in 2013 as a freight business that operated a network of pick-up and drop-off locations, the business rapidly developed software to help shop assistants handle parcel deliveries and collections. The technology soon expanded its capabilities by integrating a retailer’s physical inventory with its online stock to increase delivery options available to customers and provide tools for in-store staff to effectively manage orders.

Today, Fluent Commerce’s cloud-native solution is utilized by some of the largest retailers across Australia and the United Kingdom including; Woolworths, Target, JD Sports, Samsung, Nine West, Big W, Australia Post and French Connection.

In 2017, the business successfully raised AU $6.5 million from high profile international investors that will enable the company to invest in the development of its technology and accelerate its growth in the UK and the US.

Our leadership team

Graham Jackson

CEO

Graham Jackson is a seasoned executive with more than 23 years’ experience in sales, retail and technology. Prior to Graham’s appointment as CEO for Fluent Commerce, he was the Senior Vice President of APJ and China for SAP Hybris, where he was responsible for major growth in the company and market share across the region.

Graham was also previously the Managing Director for Bazaarvoice, and has launched two successful IT businesses in Australia and set up operations for two others. Graham holds a BA (Hons) in Economics from the University of Kent and is a trusted advisor to many top executives and industry peers.

 

Mehdi Fassaie

Founder and CTO

Mehdi founded Fluent Retail (now Fluent Commerce) in 2013 with the intention to bridge the gap between offline and online commerce with cloud-based, fast-to-market business tooling. He is responsible for Fluent Commerce’s strategy, product engineering, pre-sales and site reliability teams.

Prior to Fluent Commerce, Mehdi was CEO & CTO of ParcelPoint which he co-founded to help online merchants provide convenient delivery options to their customers. Mehdi has 18+ years of product and technology experience with previous roles across the media, retailer and logistics industries.

 

Stacey Trimnell-Ritchard

Global Marketing Director

As Global Marketing Director, Stacey is focused on developing innovative business and marketing plans. With a background involving management responsibilities and leading cross-functional projects, Stacey has worked across a variety of markets and audiences. Prior to Fluent Commerce, Stacey worked at SAP Hybris, Amdocs and ATG and holds an MBA from the University of West London.

 

Jamie Cairns

Global Channel Sales Director

Jamie is responsible for developing and managing Fluent Commerce’s relationships with clients and business partners. Jamie enjoys collaborating on sophisticated solutions to complex problems. Prior to joining Fluent Commerce, Jamie was responsible for ecommerce, search, merchandising, planning and web content management solutions in Oracle’s Retail business unit.

 

Bjorn Schliebitz – Head of Expert Services

Bjorn Schliebitz

Director of Expert Services

Bjorn leads the Expert Services team and is responsible for Partner Enablement at Fluent Commerce. He has held leadership positions in technology and e-commerce for 20 years. His experience includes launching Amazon Germany back in ’98, building and selling a successful Strategy Consulting and Cloud Services firm that delivered services at the cutting edge of Cloud technology disruption, to defining and implementing digital strategies for large retail organizations across Australia, Asia & Europe.

 

Bill Friend

Managing Director North America

As Managing Director of North America, Bill has responsibility for building and growing Fluent Commerce’s presence and brand in North America including direct sales and building out strategic partnerships. Bill has over 20 years of experience in executive and leadership positions including most recently VP North America at SAP Hybris.

 

Adeline Fernandez - Finance Director

Adeline Fernandez

Finance Director

Adeline is a Chartered Accountant with over 10 years of experience in helping technology companies realize their growth and global expansion goals. Prior to that, she worked with a number of large corporates including PricewaterhouseCoopers, BSkyB and Universal Pictures, where Adeline’s focus was working with commercial teams to bring new and innovative products to market.

 

Agnes Schliebitz

Principal Consultant

As Principal Consultant at Fluent Commerce, Agnes enables clients and partners to leverage Fluent Orchestration Cloud. As an all-rounded technology and product development executive with in-depth global commerce expertise, Agnes brings two decades of experience in leading high performing teams and managing large-scale international online projects.

Prior to Fluent Commerce, Agnes worked at Amazon.com, Pantha Corp and Bulletproof.

 

David Miller

Director of Technology

As Director of Technology, David is responsible for development, QA and architecture teams focused on innovation of Fluent Commerce’s platform.
David is passionate about tech and shipping amazing new solutions to hard problems. Before joining Fluent Commerce, David led technology teams at News Corp and has consulted across the media, mining, health and logistics sectors.

 

Rob Shaw

Managing Director for EMEA

As Managing Director for Fluent Commerce in Europe, Middle East and Africa (EMEA), Rob is responsible for business and operational management, as well as the regional go-to-market strategy.

Rob brings over 20 years’ experience in technology sales, including almost over a decade in fast growing, consumer facing, eCommerce and Customer Experience applications. Before joining Fluent Commerce he was the Vice President Sales, EMEA at Amplience where he successfully transitioned the business to focus on Tier 1, multinational retailers. Prior to that, Rob was the Global Vice President, General Business at SAP Hybris.

 

Our board members

Graham Jackson

CEO

Graham Jackson is a seasoned executive with more than 23 years’ experience in sales, retail and technology. Prior to his appointment as CEO for omnichannel fulfillment platform, Fluent Commerce, he was the Senior Vice President of APJ and China for SAP Hybris, responsible for major growth in the company and market share across the region.

He was also previously the Managing Director for Bazaarvoice, and has launched two successful IT businesses in Australia and set up operations for two others. Graham holds a BA (Hons) in Economics from the University of Kent and is a trusted advisor to many top executives and industry peers.

 

Mehdi Fassaie

Co-Founder and CTO

Mehdi founded Fluent Commerce in 2013 with the intention to bridge the gap between offline and online commerce with cloud-based fast-to-market business tooling. He is responsible for Fluent’s strategy, product engineering, pre-sales and site reliability teams.

Prior to Fluent, Mehdi was CEO & CTO of ParcelPoint which he co-founded to help online merchants provide convenient delivery options to their customers. Mehdi has 18+ years of product and technology experience with previous roles across the media, retailer and logistics industries.

 

Elaine Stead

Managing Director of Venture Capital

Elaine is the Managing Director of Venture Capital and is responsible for the management of the Blue Sky venture capital fund and portfolio. Established in 2012, the venture capital division has expanded to over $200 million in assets across a broad range of industry sectors.

Elaine has worked for a number of years as a venture capitalist and management consultant to the venture and industry across Australia and the United States. Elaine has also worked in strategic management consulting, with both NASDAQ and ASX listed and private companies based in Australia and the US. Originally trained as a stem cell biologist with a PhD in biochemistry, Elaine has since spent the last two decades within the innovation and investment spectrum, assisting public institutions and founders in commercializing their technology across a broad range of industry sectors including agriculture, healthcare and IT.

 

Ariel Luedi

Founder Hammerteam

As the CEO of Hybris Software, Ariel was instrumental to make Hybris become the global leader in omnichannel commerce and the sale to SAP in 2013 for around 1.5 B USD. Since then, Ariel is investing in and coaching innovative IT start-ups. Prior to joining Hybris, he held senior positions at Salesforce.com, BroadVision and Oracle. Ariel studied Physics at ETH in Zurich.

 

Mark Coulter

CEO & Co-founder of Temple & Webster

Mark is CEO and Co-founder of Temple & Webster, a listed entity and Australia’s largest online retailer of furniture and homewares.

Previously, Mark worked at News Limited where he was Director of Strategy for the Digital Media properties and managed a portfolio of businesses including Moshtix, the digital ticketing company. Mark was also a solicitor at Gilbert + Tobin and management consultant at McKinsey & Company. He holds a Bachelor of Laws and Bachelor of Science (Biochemistry) from the University of Sydney and was a founding director of National Online Retailers Association (NORA).

 

USA

Hillcrest Drive
Felton, CA 95018
+1 831 704 6665

UK

32 Threadneedle Street
London, EC2R 8AY
+44 (0)207 469 4699

Australia

Level 5, 46 Kippax Street
Surry Hills, NSW 2010
+61 1300 358 368

Want to find out more?

GET IN TOUCH