Our story and company background

Our Story

The world of commerce is changing rapidly. To offer a premium customer experience, Retailers need to adapt quickly and challenge the status quo. But their old systems can’t support this new reality. That’s why we exist.

Fluent Commerce was founded to solve this problem and accelerate commerce globally. We’ve created a powerful and exciting commerce platform designed to meet the retail needs of the future. It’s a huge opportunity and we’re proud to be at the heart of it. We are the future of global commerce.

Executive Team

Graham Jackson
Graham Jackson

Graham Jackson is a seasoned executive with more than 23 years’ experience in sales, retail and technology. Prior to Graham’s appointment as CEO for Fluent Commerce, he was the Senior Vice President of APJ and China for SAP Hybris, where he was responsible for major growth in the company and market share across the region. Graham was previously the Managing Director for Bazaarvoice, and has launched two successful IT businesses in Australia and has set up operations for two others. Graham holds a BA (Hons) in Economics from the University of Kent and is a trusted advisor to many top executives and industry peers.

Mehdi Fassaie
Founder and CTO

Mehdi founded Fluent Retail (now Fluent Commerce) in 2013 with the intention of bridging the gap between offline and online commerce with cloud-based, fast-to-market business tooling. He is responsible for Fluent Commerce’s strategy, product engineering, pre-sales, and site reliability teams. Prior to Fluent Commerce, Mehdi was CEO & CTO of ParcelPoint which he co-founded to help online merchants provide convenient delivery options to their customers. Mehdi has 18+ years of product and technology experience with previous roles across the media, retailer and logistics industries.

Company History

Company rebrands as Fluent Commerce to better reflect how they help businesses grow. UK office is established.
Fluent Retail raises AU $6.5 million to fund international expansion.
Fluent Retail receives a SmartCompany SMART50 Award with revenue growth of 291.9% over three years.
Due to growing customer demand, Mehdi Fassaie, founds Fluent Retail as a spinoff from ParcelPoint, to better support omnichannel retail fulfillment needs. Parcel Point, is a freight business that operates a network of retail order pick-up and drop-off locations. There he drives the development of software help store associates handle parcel deliveries and collections. The technology soon expands to integration with physical retail inventory.

Our Offices

United Kingdom

32 Threadneedle Street
London, EC2R 8AY
+44 (0)207 469 4699

Australia (Headquarters)

Level 5, 46 Kippax Street
Surry Hills, NSW 2010
+61 1300 358 368
(+61 1300 FLUENT)

United States

3rd Floor
315 Madison Ave
New York, NY 10017
1800 680 7244