Openmind forms strategic partnership with Fluent Commerce

Collaboration will enhance omnichannel e-commerce strategy in Italy

MONZA, Italy, December 10, 2018 – Openmind, Italy’s leading e-commerce enabler, and Fluent Commerce, the cloud-born order management company, have partnered in Italy to provide a unique, leading combination of e-commerce and omnichannel order operations.

The strategic partnership will see Openmind’s e-commerce expertise and industry reach and Fluent Commerce’s flexible-order management platform fill a market gap to provide convenient omnichannel fulfilment options before and after the buy button; thus significantly increase the customer lifetime value.

Openmind works with major Italian brands to enable their e-commerce and omnichannel strategy. The partnership with Fluent Commerce compliments the expertise on Salesforce Commerce Cloud and SAP Hybris platforms, creating an integrated solution where merchants can fully orchestrate their operations and deliver a seamless experience to their
customers.

Fluent Commerce, headquartered out of Sydney, Australia, specialises in providing best-in-class cloud software to help omnichannel merchants with order and stock management. On the partnership, Rob Shaw, Managing Director EMEA for Fluent Commerce, said:

“We are delighted that with the combination of both Openmind and Fluent Commerce’s unique expertise, we’ll be able to provide the Italian marketplace, as well as the rest of Europe, with a real competitive advantage. This partnership will rapidly enable our growth in a market that’s characterised by consumers expecting convenience and a diversity of options for order fulfilment.”

Openmind’s Chief Technology Officer Fabrizio Giustina added: “While customers now demand a fully omnichannel experience, brands are still struggling to integrate their online
and offline operations, slowed down by legacy systems and processes. The integration with Fluent Commerce fills that missing gap, bringing a modern and flexible order management platform that can fully orchestrate online orders and omnichannel processes.”

About Openmind

Openmind is an Italian leading company with strong expertise in strategy, experience and technology. Openmind works for brands into fashion and luxury, automotive, food, retail and banking, with a focus on e-commerce and omnichannel experience strategy. In 2017 Openmind has been included in the FT1000 – Europe’s Fastest Growing Companies compiled by the Financial Times. Learn more at openmindonline.it

About Fluent Commerce

Fluent Commerce is a cloud software company focused on order management for omnichannel merchants. Our fully managed and code-free Fluent Orchestration Cloud brings together the components essential for unified commerce of distributed order management, in-store tooling, inventory & location management, customer service, fulfilment optimization
and reporting. This enables retailers and brands to rapidly and profitably drive up revenue, drive down costs and win the convenience battle: live in a matter of weeks. Learn more at: fluentcommerce.com.