Italian retailer Conbipel goes live on Fluent Commerce, supported by Openmind to achieve full omnichannel vision

Partnership with Fluent Commerce and Openmind will enable Conbipel to sell, fulfill and return from anywhere.

(Location), ITALY – (17 Jan 2020): Conbipel, the Italian clothing and accessories retailer, has gone live on Fluent Commerce, the world’s number one omnichannel order management platform to make it faster and easier for customers to buy in-store or online. 

As part of the Italian fashion retailer’s investment in its omnichannel customer experience, the first phase of its online strategy went live in September 2019 with partner Openmind. Going live on Fluent Commerce’s flexible order management platform enables Conbipel to achieve a single view of stock and orders across all channels and provide customers with more convenient delivery options such as the ability to be in store and if a size isn’t available to access it online and have it delivered to their home.   

“We are thrilled with the work Openmind has delivered for us in such a short timeframe and we’ve taken their recommendation that Fluent Commerce’s order management platform is the best in class. This collaboration will enable us to deliver a truly omnichannel experience for our customers in 2020. Conbipel customers will be able to conveniently order online and pick up in-store wherever and whenever they like to and enjoy an easy returns process and have orders shipped quickly to their homes,” explains Fabio Pagliuzzi, branch merchandising manager, Conbipel.  

Conbipel was founded in 1958 as a family business and is owned by private equity firm Oaktree Capital Management. Today, Conbipel specializes in leather clothes and accessories, has 200 stores across Italy and 1700 working in its headquarters, warehouses, and stores. In a challenging retail climate, Conbipel recognized that to boost market share and enhance customer experience they needed to develop an eCommerce approach. From next season Conbipel’s entire collection will be available in-store and online. 

“We are delighted to be partnering with Conbipel to help them deliver a unified commerce experience and gain greater insights and behavioral knowledge on how their customers want to shop. Fluent Commerce is a cloud-native distributed order management platform that provides all the functionality needed for a retailer to offer ultimate delivery flexibility, and save time and money dealing with returns and courier shipping,” explains Rob Shaw, managing director EMEA, Fluent Commerce.  

Fluent Commerce’s technology includes software for in-store tooling, inventory and location management, customer service, fulfillment optimization, and reporting. For Conbipel this means increased sales, reduced fulfillment costs, and better customer retention. 

The next phase of the omnichannel experience roll-out will include the launch of an app for customers.  

 

 About Conbipel 

Conbipel S.p.A. engages in the retail of leather and clothing for men, women, and children through its stores. It specializes in Outerwear, Knitwear and Men’s formal, offers a total look selection including silk clothes, wool jackets, yarn sweaters, cashmere wool sweaters, pants, jeans, shoes, and accessories. Conbipel S.p.A. was founded in 1958 and is based in Cocconato D’Asti, Italy. For more information visit: www.conbipel.com

 

About Fluent Commerce 

Fluent Commerce is a cloud software company focused on smart order management for omnichannel merchants. The Fluent Order Management Cloud Platform is cloud-native, fully managed and code-free. It includes the essential components for unified commerce: Distributed order management, in-store tooling, inventory & location management, customer service, fulfillment optimization, and reporting. This enables retailers and brands to rapidly drive up revenue, drive down costs, and win the convenience battle. Fluent Commerce works with global and regional brands such as JD Sports, Samsung, Australia Post, eBay, Woolworths, Target and French Connection. For more information visit www.fluentcommerce.com 

 

About Openmind 

Openmind is one of the first Italian companies active in digital transformation. Built on strong technological experience, it has a multidisciplinary consulting approach in the areas of strategy, experience design, and technology.  Openmind has 90 employees and over 50 clients. Partners include Adobe, Atlassian, Fluent Commerce, Magnolia, PLATFORM, RichRelevance, Salesforce, and SAP. For more information visit: www.openmindonline.it